Digital Summit San Diego Agenda

Tuesday, October 24, 2023
9:00 AM - 9:15 AM   Emcee Opening KickoffMichael AlbaneseMichael Albanese, Borough House Creative
9:15 AM - 10:15 AMFeatured Speaker  The ABCCs of Marketing: Reimagine the Basics for Your Best Marketing Plans YetJenny HaggardJenny Haggard, Spotify
10:15 AM - 10:45 AM   30-minute Networking Break  
10:45 AM - 11:30 AMBreakout SessionRoom 1Data & AnalyticsUsing Emotional DataTM to Deliver Powerful StorytellingNina StanleyNina Stanley, MOD
10:45 AM - 11:30 AMBreakout SessionRoom 2SEORank Higher in Google: The Batman Guide to Internal LinkingGrant SimmonsGrant Simmons, InLinks
10:45 AM - 11:30 AMBreakout SessionRoom 3Lead GenMastering the Blueprint: Crafting A Dynamic Marketing & Sales StrategyCarley GauthierCarley Gauthier, Live Nation
11:30 AM - 12:30 PM   Networking Lunch | Day 1  
12:30 PM - 2:00 PMMasterclassRoom 1BrandingBuild a Revenue-Generating Rolodex: Convert More Leads Through Systematic Target Audience RefinementKate DiLeoKate DiLeo, The Brand Trifecta®
12:30 PM - 2:00 PMMasterclassRoom 2EmailEmail Context, Authentication, and Deliverability: Ensure Emails Reach the InboxMichael BarberMichael Barber, Grow Schools
12:30 PM - 1:15 PMBreakout SessionRoom 3Social MediaFrom Influencers to Raving Fans: Building a Brand Ambassador Program with Lasting ImpactKate WeaverKate Weaver, Jackson Spalding
1:15 PM - 1:30 PM   15-minute Passing Break  
1:30 PM - 2:00 PM30-minute BreakoutRoom 3SEOEntity SEO: Help Search Engines Be Smarter to Rank BetterGrant SimmonsGrant Simmons, InLinks
2:00 PM - 2:15 PM   15-minute Passing Break  
2:15 PM - 3:45 PMMasterclassRoom 1BrandingStop Telling Stories! Create Brand Conversations That Actually Convert with The Brand TrifectaKate DiLeoKate DiLeo, The Brand Trifecta®
2:15 PM - 3:45 PMMasterclassRoom 2EmailEmail Design, Automation, and Personalization: Deliver Relevant, Engaging Email CampaignsMichael BarberMichael Barber, Grow Schools
2:15 PM - 3:00 PMBreakout SessionRoom 3Data & AnalyticsBoost Campaign Performance through Marketing Experimentation and Testing Pranav PatilPranav Patil, Nextdoor
3:00 PM - 3:15 PM   15-minute Networking Break  
3:15 PM - 3:45 PM30-minute BreakoutRoom 3VideoMaster Short Form Vertical Video to Stand OutMatt GielenMatt Gielen, Electric Monster
3:45 PM - 4:00 PM   15-minute Passing Break  
4:00 PM - 4:45 PMBreakout SessionRoom 1Lead GenCreating Fun & Excitement With ScarcityMindy WeinsteinMindy Weinstein, Market MindShift
4:00 PM - 4:45 PMBreakout SessionRoom 2BrandingMastering Digital Branding: Strategies for Online SuccessJuntae DeLaneJuntae DeLane, DIGITAL DELANE
4:00 PM - 4:45 PMBreakout SessionRoom 3Social MediaFunny You Should Post That: Unleash Your Inner Comedian OnlineMichael AlbaneseMichael Albanese, Borough House Creative
4:45 PM - 5:45 PM   Opening Reception, hosted by Sitecore  
Wednesday, October 25, 2023
9:00 AM - 10:00 AMFeatured Speaker  Are We There Yet?David ShingDavid Shing, Shingy
10:00 AM - 10:15 AM   15-minute Passing Break  
10:15 AM - 10:45 AM30-minute BreakoutRoom 1 Navigating the Road to Personalization: Top 5 Keys to SuccessPatrick MoorePatrick Moore, Sitecore
10:15 AM - 10:45 AM30-minute BreakoutRoom 2EmailEmails that Click! Best Practices for Engaging and Retaining Your AudienceVanessa MbonuVanessa Mbonu, NAACP
10:15 AM - 10:45 AM30-minute BreakoutRoom 3Social MediaApply the New Rules of B2B Social Media and Form Authentic Connections Ashley FausAshley Faus, Atlassian
10:45 AM - 11:00 AM   15-minute Passing Break  
11:00 AM - 12:30 PMMasterclassRoom 1Data & AnalyticsGetting to Your Marketing Data in GA4Janet Driscoll MillerJanet Driscoll Miller, Marketing Mojo
11:00 AM - 12:30 PMMasterclassRoom 2Social MediaMastering Social Media Audits: Unlock the Power of Data-Driven StrategiesLauren TeagueLauren Teague, Marketing Strategist
11:00 AM - 11:45 AMBreakout SessionRoom 3 Catching the Stream: How Marketers Can Flow with Audiences from Linear to Digital TVAmi RohAmi Roh, Amazon Ads
11:45 AM - 12:00 PM   15-minute Passing Break  
12:00 PM - 12:30 PM30-minute BreakoutRoom 3Social MediaCapitalizing on Viral Moments to Increase Your Audience Reach and Stay RelevantHaley BarcusHaley Barcus, Guess
12:30 PM - 1:30 PM   Networking Lunch | Day 2  
1:30 PM - 3:00 PMMasterclassRoom 1Data & AnalyticsHarnessing Next-Level Data Insights from GA4Janet Driscoll MillerJanet Driscoll Miller, Marketing Mojo
1:30 PM - 3:00 PMMasterclassRoom 2Social MediaAmplify and Atomize on Social: Use AI to turn a Single Idea into a Month's Worth of ContentLauren TeagueLauren Teague, Marketing Strategist
1:30 PM - 2:15 PMBreakout SessionRoom 3Social MediaLeverage LinkedIn to 10x your Personal BrandZuri GodfreyZuri Godfrey, YouTube
2:15 PM - 2:30 PM   15-minute Passing Break  
2:30 PM - 3:00 PM30-minute BreakoutRoom 3Lead GenRebranding Content Syndication: Navigating Controversies between Sales and MarketingWhitney GoldsteinWhitney Goldstein, Revver
3:00 PM - 3:15 PM   15-minute Networking Break  
3:15 PM - 4:00 PMFeatured Speaker  Fireside Chat with Chris Connolly, CMO of San Diego PadresChris Connolly Lauren TeagueChris Connolly, San Diego Padres
Lauren Teague, Marketing Strategist