Digital Summit Kansas City Agenda

Wednesday, May 15, 2024

8:00 AM
8:00 AM - 9:00 AMNetworking Breakfast       
9:00 AM
9:00 AM - 9:15 AMEmcee Opening KickoffLydia TaylorLydia Taylor, On-Air Personality for Q104 (KBEQ KC) & KC Current In-Stadium HostOpening Remarks    
9:15 AM
9:15 AM - 10:15 AMWhy People Do What They Do—And How to Get Them to Do What You WantNancy HarhutNancy Harhut, HBT MarketingKeynote    
10:15 AM
10:15 AM - 10:30 AM15-minute Networking Break  Networking    
10:30 AM
10:30 AM - 12:00 PMRank Higher on Google: Your Playbook for Effective Content, Site Optimization, and Link BuildingGreg GiffordGreg Gifford, SearchLabMasterclassSEORoom 1  
10:30 AM - 12:00 PMAudit to Action: A Structured Approach to Strengthening Your Social PresenceJennifer RadkeJennifer Radke, National Institute for Social MediaMasterclassSocial MediaRoom 2  
10:30 AM - 11:15 AMHow to Find Your Breakthrough Use Case for GenAIArvell CraigArvell Craig, VAgentsBreakout SessionAIRoom 3  
11:15 AM
11:15 AM - 11:30 AM15-minute Session Break  Networking    
11:30 AM
11:30 AM - 12:15 PMInstagram Marketing with IntentionQuinn TempestQuinn Tempest, Create Your Purpose LLCBreakout SessionSocial MediaRoom 3  
12:15 PM
12:15 PM - 1:15 PMNetworking Lunch | Day 1  Networking    
1:15 PM
1:15 PM - 2:45 PMDominate Local SEO: Your Playbook for Impactful Google Business Profiles and Customer ReviewsGreg GiffordGreg Gifford, SearchLabMasterclassSEORoom 1  
1:15 PM - 2:45 PMBuilding Community Through Good Times and BadJennifer RadkeJennifer Radke, National Institute for Social MediaMasterclassSocial MediaRoom 2  
1:15 PM - 2:00 PMAI-Enhanced Customer Journeys: Unveiling Practical AI-Powered Tools and Tips for Growth Hacking Clients and BusinessesSok VerderySok Verdery, DashHound – A Comporium TechnologyBreakout SessionData & AnalyticsRoom 3Climber 
2:00 PM
2:00 PM - 2:15 PM15-minute Session Break  Networking    
2:15 PM
2:15 PM - 3:00 PMContent First Omnichannel Planning That Advances the Customer Journey and Drives More RevenuePatty Radford HendersonPatty Radford Henderson, AnnumBreakout SessionContentRoom 3Climber 
2:45 PM
2:45 PM - 3:15 PM30-minute Master Class Break  Networking    
3:00 PM
3:00 PM - 3:15 PM15-minute Session Break  Networking    
3:15 PM
3:15 PM - 4:00 PMUsing AI to Create Great Email Marketing Campaigns in Less TimeJeanne JenningsJeanne Jennings, Email Optimization ShopBreakout SessionEmailRoom 1Fundamental 
3:15 PM - 4:00 PMBut Content About What!? 10 Ways to Say the Right Things, to the Right Audiences, in the Right ChannelsJennifer BraunschweigerJennifer Braunschweiger, Zappos Family of CompaniesBreakout SessionContentRoom 2Climber 
3:15 PM - 4:00 PMData’s in the Details: Why You Need a Data Landscape Map and How to Build OneNatalie JacksonNatalie Jackson, CBIZBreakout SessionData & AnalyticsRoom 3Maven 
4:00 PM
4:00 PM - 4:15 PM15-minute Passing Break   Networking    
4:15 PM
4:15 PM - 5:00 PMDecoding Digital Marketing ROI: Unveiling the Power of Segmentation, UTMs, and ROAS for Powerful Business GrowthChris BoscoChris Bosco, Act Digital ConsultingBreakout SessionData & AnalyticsRoom 1Fundamental 
4:15 PM - 5:00 PMNo Filters or Shortcuts: A Mindset for Rebuilding Your Brand StrategyMary Catherine ReinertMary Catherine Reinert, FortissimaBreakout SessionBrandingRoom 2Maven 
4:15 PM - 5:00 PMDriving Brand Growth with Corporate Social Responsibility: Actionable Insights from the Non-Profit Sector Rachel HodgsonRachel Hodgson, Newhouse KCBreakout SessionCMORoom 3Maven 
5:00 PM
5:00 PM - 6:00 PM☀️ Networking Reception & Puppy Cuddle Break 🐾  Networking   ☀️ Networking Reception & Puppy Cuddle Break 🐾
6:30 PM
6:30 PM - 8:00 PMOffsite VIP Reception (for VIP Pass holders or by invitation only)  Networking    

Thursday, May 16, 2024

8:00 AM
8:00 AM - 9:00 AMNetworking Breakfast      
9:00 AM
9:00 AM - 10:00 AMBehind the Action of Kansas City's Leading Sports Teams: Creating Unforgettable Fan Engagement and ExperiencesJordan Giesler Chris Hybl Chad Reynolds Lauren TeagueJordan Giesler, Kansas City Chiefs
Chris Hybl, KC Current
Chad Reynolds, Sporting Kansas City
Lauren Teague, Marketing Strategist		Keynote   
10:00 AM
10:00 AM - 10:15 AM15-minute Passing Break  Networking   
10:15 AM
10:15 AM - 11:45 AMResist the Tyranny of the Persona: Create Audience Pofiles that Make You a More Effective MarketerLeigh GeorgeLeigh George, FreedomMasterclassBrandingRoom 1 
10:15 AM - 11:00 AMNext Gen SEO: How to Survive The AI-pocolypseRachel HernandezRachel Hernandez, The HOTHBreakout SessionSEORoom 2Climber
10:15 AM - 11:00 AMLead with Confidence: Navigate (Constant) Change and AI DisruptionPamela MuldoonPamela Muldoon, Operation ContentBreakout SessionMarketing OperationsRoom 3Climber
11:00 AM
11:00 AM - 11:15 AM15-minute Session Break  Networking   
11:15 AM
11:15 AM - 12:00 PMOptimize Your Brand Advertising Using the “CMO” ScorecardTy HeathTy Heath, LinkedInBreakout SessionData & AnalyticsRoom 2Climber
11:15 AM - 12:00 PMMarketing Shark Tank: Breakthroughs and Busts Justin WatkinsJustin Watkins, Native DigitalBreakout SessionMarketing OperationsRoom 3Maven
12:00 PM
12:00 PM - 1:00 PMNetworking Lunch | Day 2  Networking   
1:00 PM
1:00 PM - 2:30 PMFrom Bland to Brand: Craft Messaging Worth Paying Attention ToLeigh GeorgeLeigh George, FreedomMasterclassBrandingRoom 1 
1:00 PM - 1:45 PMUnleash the Power of AI & Keywords: Supercharge Your Copywriting & VisibilityJerri HelmsJerri Helms, HarperCollinsBreakout SessionSEORoom 2Fundamental
1:00 PM - 1:45 PMA Conversation between KC Current and Worlds of Fun: Staying Power - Building Legacy BrandsChris Hybl Brian McGannonChris Hybl, KC Current
Brian McGannon, Worlds of Fun		Fireside ChatBrandingRoom 3Climber
1:45 PM
1:45 PM - 2:00 PM15-minute Session Break  Networking   
2:00 PM
2:00 PM - 2:45 PMTesting Emails for SuccessHeather Plumlee Tessa ShullHeather Plumlee, Evergy
Tessa Shull, Evergy		Breakout SessionEmailRoom 2Climber
2:00 PM - 2:45 PMFrom Dreams to Dynasty: How the Chiefs Became Champions On and Off the FieldJordan GieslerJordan Giesler, Kansas City ChiefsBreakout SessionBrandingRoom 3 
2:30 PM
2:30 PM - 3:00 PM30-minute Master Class Break  Networking   
2:45 PM
2:45 PM - 3:00 PM15-minute Session Break  Networking   
3:00 PM
3:00 PM - 3:45 PMUnlocking Your Personal Brand: The Key to Career SuccessKrista MasilionisKrista Masilionis, Burns & McDonnellBreakout SessionBrandingRoom 1Maven
3:00 PM - 3:45 PMRank Your Site by Ignoring Google UpdatesEric CarlsonEric Carlson, SiteimproveBreakout SessionSEORoom 2Maven
3:00 PM - 3:45 PMApply the Art of Behavioral Analytics and Increase Your Conversion Rate Optimization (CRO) RateSean McCarthySean McCarthy, Lucky OrangeBreakout SessionData & AnalyticsRoom 3Fundamental
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