Digital Summit Dallas Agenda

Wednesday, December 4, 2024
9:00 AM - 9:15 AMOpening Remarks  Emcee Opening Kickoff    
9:15 AM - 10:15 AMKeynote  Opening KeynoteLisa PerezLisa Perez, Everlane  
10:15 AM - 10:30 AMNetworking  15-minute Networking Break    
10:30 AM - 12:00 PMMasterclassRoom 1SEOSEO in the Age of AI: Tools and Strategies to Upgrade your GameMatthew CapalaMatthew Capala, Alphametic  
10:30 AM - 11:15 AMBreakout SessionRoom 2AIPut Google AI to Work for YouMichael BurkeMichael Burke, Google Climber
10:30 AM - 11:15 AMBreakout SessionRoom 3StrategyFrom Tactical to Transformational: The Path to Strategic MarketingJon-Mikel BaileyJon-Mikel Bailey, Brand3, Inc Climber
11:15 AM - 11:30 AMNetworking  15-minute Passing Break    
11:30 AM - 12:15 PMBreakout SessionRoom 2 Breakout Session  Breakout Session 
11:30 AM - 12:15 PMBreakout SessionRoom 3Social MediaBalancing Act: Creating Social Media Excellence Through Process-Driven CreativityAiman Ahmed Sarah GardnerAiman Ahmed, National Geographic
Sarah Gardner, National Geographic		  
12:15 PM - 1:15 PMNetworking  Networking Lunch & Exhibits | Day 1    
1:15 PM - 2:45 PMMasterclassRoom 1SEOSEO Audit in 2024: How to Develop a Winning StrategyMatthew CapalaMatthew Capala, Alphametic  
1:15 PM - 2:00 PMBreakout SessionRoom 2Content / InclusionEngage, Empower, Include: Create Inclusive Campaigns in an Age of Expanding IdentitiesCherise BernardCherise Bernard, Invitae  
1:15 PM - 2:00 PMBreakout SessionRoom 3Email / Social / AIYou've Got Mail: '90s Lessons for New School Marketers to Elevate Your Email and Social Media CampaignsCarlos GilCarlos Gil, GetResponseYou've Got Mail: '90s Lessons for New School Marketers to Elevate Your Email and Social Media CampaignsClimber, Maven
2:00 PM - 2:15 PMNetworking  15-minute Passing Break    
2:15 PM - 3:00 PMBreakout SessionRoom 2Location-based MarketingThe Forgotten Optimization Factor: Engaging Audiences with Location-based MarketingMelony RiosMelony Rios, NOVUSThe Forgotten Optimization Factor: Engaging Audiences with Location-based Marketing 
2:15 PM - 3:00 PMBreakout SessionRoom 3 Breakout SessionAmy CanadayAmy Canaday, Match.com  
2:45 PM - 3:15 PMNetworking  30-minute Master Class Break    
3:00 PM - 3:15 PMNetworking  15-minute Networking Break    
3:15 PM - 4:00 PMFireside ChatRoom 1 Breakout SessionJulie ChalkerJulie Chalker, BÉIS Travel  
3:15 PM - 4:00 PMBreakout SessionRoom 2Podcasting / AIPodcast Strategist, Producer, Host, Audio Engineer and Marketer? With AI, Yes, You Can Do It All and Here’s HowBrent BowenBrent Bowen, Sparkcade Marketing Climber
3:15 PM - 4:00 PMBreakout SessionRoom 3 Breakout Session  Breakout Session 
4:00 PM - 4:15 PMNetworking  15-minute Passing Break    
4:15 PM - 5:00 PMBreakout SessionRoom 1CMONavigating the Evolving CMO Role: How to Demonstrate Marketing ROI and Embrace Technological ChangeAlison MurdockAlison Murdock, Trusted CMO Maven
4:15 PM - 5:00 PMBreakout SessionRoom 2SEONext Gen SEO: How to Survive The AI-pocalypseRachel HernandezRachel Hernandez, The HOTH Climber
4:15 PM - 5:00 PMBreakout SessionRoom 3Social Media / AuditAudit to Action: Transforming Social Media Insights into Strategic WinsJennifer RadkeJennifer Radke, National Institute for Social Media Climber
5:00 PM - 6:00 PMNetworking  Networking Reception    
6:00 PM - 8:00 PMNetworking  VIP Networking Reception (By Invitation Only)    
Thursday, December 5, 2024
9:00 AM - 10:00 AMKeynote  Keynote Session    
10:00 AM - 10:15 AMNetworking  15-minute Passing Break    
10:15 AM - 11:45 AMMasterclassRoom 1BrandingThe Seven Critical Elements to Build a Brand Strategy NOWNick WestergaardNick Westergaard, Brand Driven Digital  
10:15 AM - 11:00 AMBreakout SessionRoom 2Content / Social MediaFrom Social Media Silos to Social-First Brands: Using Customer Insights to Unlock the Potential of Social, Creator and UGC Content to Build Multi-Channel Strategies Nycole HamptonNycole Hampton, GoodRx  
10:15 AM - 11:00 AMBreakout SessionRoom 3 Breakout SessionJaclyn WyattJaclyn Wyatt, Samsung  
11:00 AM - 11:15 AMNetworking  15-minute Passing Break    
11:15 AM - 12:00 PMBreakout SessionRoom 2 Breakout SessionMichael HowardMichael Howard, NichefireBreakout Session 
11:15 AM - 12:00 PMBreakout SessionRoom 3Brand GrowthUnlocking Brand Growth: 5 Concepts from charity: waterBrady JosephsonBrady Josephson, charity: water Climber, Maven
12:00 PM - 1:00 PMNetworking  Networking Lunch & Exhibits | Day 2    
1:00 PM - 2:30 PMMasterclassRoom 1BrandingCapturing Attention through Standout Brand StorytellingNick WestergaardNick Westergaard, Brand Driven Digital  
1:00 PM - 1:45 PMBreakout SessionRoom 2SEOSEO Evangelism: How to Build Consensus Around Your SEO StrategyChristina ClarkChristina Clark, HubSpot  
1:00 PM - 1:45 PMBreakout SessionRoom 3 Breakout Session  Breakout Session 
1:45 PM - 2:00 PMNetworking  15-minute Passing Break    
2:00 PM - 2:45 PMBreakout SessionRoom 2 Breakout Session  Breakout Session 
2:00 PM - 2:45 PMBreakout SessionRoom 3 Breakout SessionVanessa MbonuVanessa Mbonu, NAACP  
2:30 PM - 3:00 PMNetworking  30-minute Master Class Break    
2:45 PM - 3:00 PMNetworking  15-minute Passing Break    
3:00 PM - 3:45 PMBreakout SessionRoom 1 Breakout SessionPaige McCrenskyPaige McCrensky, Malka  
3:00 PM - 3:45 PMBreakout SessionRoom 2 Breakout Session    
3:00 PM - 3:45 PMBreakout SessionRoom 3 Breakout Session