Masterclass Workbooks
Thanks for choosing to attend one of our Masterclasses at Digital Summit Washington DC!
You’re welcome to attend either of the four Masterclasses.
Please download the workbooks (click on the buttons below) to the laptop or tablet device you plan to bring with you to the event. Be sure to download it prior to the event to save time (and WiFi bandwidth) on site. You’ll want to have it with you to get the most out of the Masterclass.
Day 1 | Tuesday, April 18
Know the SEO Fundamentals That Make a Big Impact
Hannah McNaughton
Metric Marketing
Email Context, Authentication, and Deliverability: Ensure Emails Reach the Inbox
Michael Barber
Charter School Capital
A Technical SEO Playbook for Non-Technical Marketers
Hannah McNaughton
Metric Marketing
Email Design, Automation, and Personalization: Deliver Relevant, Engaging Email Campaigns
Michael Barber
Charter School Capital
Day 2 | Wednesday, April 19
Intentional Content Creation: Planning and Executing Content Around Buyer Personas and Business Goals
Janet Driscoll Miller
Marketing Mojo
Getting to Know Google Analytics 4
Chris Sietsema
Teach to Fish Digital
Measuring Content Effectiveness: Proving Your Content’s Business Value
Janet Driscoll Miller
Marketing Mojo
Data Visualization + Google Analytics 4
Chris Sietsema
Teach to Fish Digital
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