The Shape of Ideation
Stefan Mumaw | Creative Director, First Person
We typically think of creativity as an external force that we don’t control or an artistic talent that we don’t have. We’ll prove to you that creativity is a procedural, programmable characteristic of problem solving, and show how you can learn to generate ideas in greater quantity and quality. This session is for digital marketers of any experience who want to learn how to generate ideas in greater quantity and quality.