Design, Meet Content. Content, Meet Design

March 18, 2019

Brittney Urich  |  Experience Designer, Ogilvy

Trust is easy to gain but just as easy to lose. It’s our nature to quickly decide whether we trust a product or not based on its appearance, but a poor experience can taint that trust forever. In this session, we will explore the traits that make an experience design trustworthy, integrating trust for design into design thinking activities, and how to explain design decisions made for trust to team members and clients.