Up the Ladder, Down the Chain, Full-Funnel Attribution To Keep Your Boss Sane

December 11, 2019

Lindsy O’Connor | Senior Sales Director, Adtaxi

The majority of marketers can’t attribute value to each channel or touchpoint in the consumer journey. As a result, they can’t communicate to management that they are effectively utilizing budget to maximize revenue potential. We will help you get started in identifying full funnel attribution for optimal success.