The Purpose Behind Brand Purpose

October 16, 2019

Mona Lipson   |  Voss Foundation

You’ve heard of the 4 P’s of marketing but more and more these days we’re seeing Purpose represent the fifth and crucial P. Beyond standout purpose brands like Patagonia, TOMS, and The Body Shop, this session will help you understand why this isn’t just a passing phase or for altruistic tree-huggers.