How to Win the UX War on the Corporate Battle Field

February 21, 2019

Lynne Adams  |  Director, UI/UX Services, Johnson & Johnson

If user experience is a key differentiator for products and websites, why aren’t stakeholders willing to invest the time and resources to ensure design is a top priority? While advocating for user experience at a large company can feel at times like a battlefield, we can transform it into one that values the importance of designing with the user in mind. In the corporate trenches, you will need to use motivating tactics to bring UX into the forefront and make a design priority; however, there are some obstacles along the way.