Generation Entertain Me: How Gen Z is Changing Everything
Monica Cravotta | Vice President of Marketing, WP Engine
Are you listening? Internet trends may seem random or fleeting, but why does a yodeling Walmart boy, the floss or the Kiki Challenge become hot? It’s largely due to the influence of the next generation of consumers, Gen Z. If you’re not adapting your digital strategy, you will become obsolete. In this session, we’ll discuss how this generation will change the future of the web with evolving expectations for their brand interactions.