As the head of Digital Marketing for AMER and APAC at iStock and Getty Images, Yara Ohashi is forever focused on growing commerce sales and revenue through Paid Search, Paid Social and Affiliates investment. Prior to joining Getty Images in 2014, she worked in the travel and media industries serving global brands like Expedia. She is passionate about all things data, especially when it comes to using data to unlock creative, innovative ideas, and is a big fan of testing to unearth learnings and identify improvements. As she’ll tell you, one of the things she loves most about what she does is the innate ability to see – almost in real time – how a test is impacting performance.
