VP of Digital Marketing
M/I Homes, Inc.
Will Duderstadt is currently the VP of Digital Marketing of Web Platforms at M/I Homes, Inc., one of the nation's leading builders of single-family homes. He oversees online marketing campaigns, lead generation, SEO, PPC, Social Media and content strategy for 15 divisions in 11 states. Will provides insight and leadership for M/I Homes' Internet Sales Associate program and trains the team in best practices for lead creation and management. Previously, Will was a founding partner of MCLA The Lax Mag, a print magazine covering college lacrosse, which was acquired by InsideLacrosse (an ESPN affiliate) in December 2011. Will also served in various positions at Apple Inc. for five years and was featured as spotlight speaker on www.apple.com