As Senior Vice President of Marketing for Fortiva (an Atlanticus brand), Teresa Caro brings over 20 years of strategic marketing experience in the digital and traditional space, including email, social, and analytics. Teresa plays an instrumental role in defining how Fortiva and its B2B2C and B2C brands can improve sales and customer retention, strengthen loyalty, and increase advocacy through the use of digital marketing and technology. Prior to joining Fortiva, Teresa held leadership roles at leading agencies: Senior Vice President of Social and Content Marketing for Engauge (acquired by Publicis and merged with Moxie), as well as the head of strategy for southeast region of Razorfish. She is also a past-president of the Atlanta Interactive Marketing Association (AiMA).
