SVP, Chief Brand & CX Officer
The Vitamin Shoppe
Susan Sanderson has been Senior Vice President and Chief Brand & Customer Experience Officer at Vitamin Shoppe, Inc. since February 14, 2017. In this role, Ms. Sanderson leads Vitamin Shoppe’s efforts to provide an optimal customer experience and has full responsibility for Brand voice and the Customer experience. Ms. Sanderson joined The Vitamin Shoppe in September 2015 as Chief Brand Officer responsible for accelerating the growth of the Private Brand portfolio by developing customer-centric branded experiences that drive competitive advantages, preference and loyalty. Ms. Sanderson has a lengthy history of retail Private Brand strategic leadership across grocery, natural/organic, specialty, mass merchandisers and department stores. Prior to joining The Vitamin Shoppe, Ms. Sanderson worked at Jackman Reinvents, where she served as a Branding Advisor supporting end-to-end transformations of customer experience.