VP, Audience Development
Sofia Booth is a strategic, performance-driven digital marketer and audience development leader, with a proven track record of driving impactful initiatives across digital editorial, video, social media, partnerships, and product. Sofia built her career via Condé Nast, Clique Media Group, and Google and currently leads audience development for goop, where she is finding tremendous satisfaction in developing thoughtful growth strategies, unique monetization opportunities, and innovative digital extensions for goop’s suite of content and commerce products. Sofia has cultivated a proven track record of driving impactful initiatives, and she embraces data-based decision making, authenticity, fearlessness, and collaboration. During her spare time, you can find her teaching digital marketing courses at UCLA.