Scott Litman is an entrepreneur in search of new ways technology can advance the mission of chief marketing officers, advertising, and media agencies. From the early days of the Internet and the first websites, to business portals of the dot com era to the latest generation of 1:1 marketing— integrating sales, service, and marketing—Scott and his business partner Dan Mallin have a broad history of building businesses that help clients, predominantly Fortune 1000 marketers and large ad agencies, take advantage of cutting-edge digital transformation. Today, Scott is the Co-founder of Equals 3, where he and his team are working closely with IBM to commercialize Watson for marketers by creating Lucy, the cognitive companion to the marketing professional.
