Russ Hannig

Director, CRM and Lifecycle Marketing
russ-hannig1 Russell Hannig is responsible for all aspects of US customer relationship marketing for the fast-growing and highly profitable Ancestry business, including the daily/weekly financial performance and longer-term growth strategy. He directly manages all aspects of the customer experience for a 90+MM database – including lifecycle and campaign marketing to ancestry subscribers and DNA audience, retargeting their database in performance media, and growing and maintaining a healthy database and CRM MarTech strategy.