VP, Global Brand Development
Wall Street Journal
In his current role as Vice President of Global Brand Marketing, Paul Plumeri has lead the charge on a variety of critical projects at Dow Jones, particularly at The Wall Street Journal. He’s run the go-to-market plan on every major product in the last five years, ran several multi-million dollar global brand campaigns, and even produced his own virtual reality series. He also often leads cross-functional task forces made up of senior leaders throughout the company with the goal of making the most of everything from news moments to large strategic programs. The resulting campaigns have broken subscription, revenue, and event attendance records – setting a new standard unseen in the company’s history. Throughout his career, Plumeri has chased new ground at every opportunity. He’s worked in everything from fibre optics at the dawn of the modern tech start-up, to public relations and the beginnings of its use of social media, music during its collision with computer programming, transmedia storytelling, journalism’s digital rebirth, global advertising during the rise of the boutique agency, and e-commerce as Amazon set new standards – finding a way to bloom where he was planted no matter what the circumstance. Plumeri attended Columbia University, earning a M.Sc. in Strategic Communications, graduating 2nd in his class. He received a B.A. in Journalism from The College of New Jersey, where he graduated magna cum laude and was the sole recipient of the ‘Excellence in Professional Writing Award’.