As the Director of Marketing at the Detroit Regional Chamber, Nick Mattar works with an emphasis on digital marketing. This includes the Chamber’s 500-page website, all social media accounts, video production and email marketing. With the world of digital marketing becoming larger each day, Nick has spent the past five years focusing on a wide range of digital topics, from effective email marketing techniques and making the business case for Snapchat. In addition to his work at the Chamber, Nick is also a lecturer at Wayne State University’s Ilitch School of Business, teaching the school’s first digital marketing and analytics course. The course looks to familiarize students with digital marketing applications as they pertain to business.