Head of Customer Analytics
Guiding large advertisers in quantifying their customer relationships, Neil serves as Google's Head of Customer Analytics. Since the program's inception in 2011, he has led efforts designed to understand how marketing channels and personalization strategies come together to improve business performance. He is an international speaker at industry, academic and government events, and the inventor of numerous patents in the customer analytics space. Neil holds a Bachelor’s degree in Management Science from Purdue University and an MBA from UCLA’s Anderson School of Management.