Mindy Weinstein, PhD, is a leading expert in digital marketing and marketing psychology. Founder of the firm Market MindShift, she has taught thousands of professionals from organizations of all sizes, including Facebook, The Weather Channel, and World Fuel Services.
Mindy is the author of the #1-new release, “The Power of Scarcity: Leveraging Urgency and Demand to Influence Customer Decisions” (McGraw Hill 2022).
Mindy earned a PhD in generally psychology with an emphasis in technology. She is a program leader for The Wharton School at the University of Pennsylvania and Columbia Business School. Mindy is regularly interviewed as an expert for The Washington Post and other media channels, such as PIX 11 News, Yahoo News, NASDAQ, NBC, ABC and more.