Mike Nelson
Global Director of Ecommerce and Partnerships
Lonely Planet
Mike Nelson is the Global Director of Ecommerce and Partnerships at Lonely Planet. In that role, he deals with everything that generates transactions from the site, whether that is digital downloads, physical guidebooks sales, or travel insurance and hotel reservations. Prior to joining LP, Mike oversaw digital marketing for a retailer that was on both the INC 500 and IR 500 list.
