Michael Briggs was previously a Director of SEO at Calibre and has been working at Skyscanner since 2014, now in a capacity of Growth Director heading up our SEO and Content squads across various Growth Tribes. Michael is an inquisitive growth hacking marketer specializing in search engine optimization (SEO) for large scale, multilingual websites and unpaid media and has a fascination with user acquisition, activation through content and retention to drive revenue. His specialties include: search engine optimization, search engine marketing, PPC, online user profiling, affiliate marketing, usability analysis, website conversion, google analytics, omniture, google website optimizer, google adwords, google local business centre and growth hacking.
