Melissa Barker

Senior Manager of Marketing Operations
Act-On Software
Melissa Barker - Act-On Software

Melissa Barker is the senior manager of marketing operations at Act-On Software where she leads all of the reporting efforts for the Act-On marketing team. Prior to Act-On, Melissa worked as a consultant focused on driving digital strategy and reporting efforts for a variety of technology companies, such as Jive Software, Puppet, Lumen Learning, and Siber Systems, and received her MBA with honors from Willamette University in Oregon. Melissa also authored the first college textbook on digital marketing and marketing metrics in 2010. Since this publication, she developed and teaches college courses in digital marketing.