Matt Hertig is the CEO and co-founder of Alight Analytics — and he’s hell-bent on demonstrating the value of marketing. Alight's industry-leading Analytics-as-a-Service model combines an end-to-end analytics platform, ChannelMix, with a team of analytics experts to deliver scalable, sustainable marketing performance insights. In more than 14 years in business, Matt and the Alight team have helped marketers at brands and agencies across the country to use analytics to build trust in marketing and drive bottom-line growth.
