Mary Shea (@sheaforr) is a Principal Analyst serving Forrester’s B2B Marketing Professionals. In this role, she writes for and advises clients on routes-to-market strategies in the Age of the Customer. Mary’s research specifically focuses on the evolving B2B buyer and how business leaders must adapt, organize, and enable the marketers, sellers, and channel partners to succeed with empowered B2B buyers both today and in the future. Mary has significant operational experience having held general management, commercial leadership, business development, and marketing positions at companies ranging from high-growth startups to publicly traded firms. She has an exciting track record of building, developing, and leading teams and driving profitable growth through direct and indirect channels across both domestic and international markets.