Mack Fogelson

Mackenzie Fogelson – “Mack” to those in the know – is a writer, speaker, and the Founder and CEO of Genuinely, a digital strategy company. Mack has been a featured speaker at top search engine marketing conferences such as MozCon and SearchLove. She helps companies build meaningful brands that care as much about their customers and employees as they do about their profits. She lives in Colorado with her husband, Jon, and is rapidly funding her kids’ college education with a 25-cents-per-swear jar.