Lauren Cochran

Lauren leads the brand and creative strategy for the small business category at H&R Block, a key growth initiative. Prior to this role, Lauren lead the brand redesign for the H&R Block Masterbrand, and concepted and launched the company’s first ever employee social media advocacy program. With years in both corporate and agency-side roles, Lauren has deep experience in integrated marketing, social media, and digital experience across brands including Gatorade, Kashi, Kellogg’s and SAP.