Kristen Brophy

VP, Direct to Consumer Marketing
National Basketball Association

Kristen Brophy is Vice President of Direct to Consumer Marketing at the National Basketball Association, where she leads marketing strategy for the League’s digital content and consumer products, including the NBA App, NBA ID, and League Pass.

Previous to the NBA, Kristen worked at Uber where she led Global Consumer Product Marketing at Uber Eats and the Uber Rides App. She has also held Content and Product Marketing positions at Square and 1stdibs, and she started her career as a freelance tech writer.