Kenny Farrell, Arizona Diamondbacks VP of Marketing & Analytics, enters his 20th season with the team and is responsible for advertising, promotions, ticket pricing, CRM/database management and consumer research. With a background in analytics, Kenny brings a data driven approach to the team’s marketing efforts. He led the development and rollout of internally developed BI tools to aide smart and swift decision making needed for the organization. Kenny is a graduate of Arizona State University where he earned a B.S in Communication in 1997 and M.A. in Communication in 2005.