Senior Product Marketing Manager
Kate Bennewitz is Senior Product Marketing Manager at Canto, a global digital asset management platform that helps marketers collect, organize, and share their digital content. She is responsible for understanding customer pain points and market trends, driving development of go-to-market strategies and ongoing communications with customers. Kate took an untraditional career path, starting off as a graphic designer for a global fitness manufacturing company. She found her way to product marketing after leading a team as a project manager, eventually taking on leadership of broader marketing programs. Kate has led go-to-market strategies from product conception till launch for numerous product solutions with a global reach. She is passionate about people and storytelling and uses these skills to collaborate on strategies that drive growth and improve retention.