Audio Branding Expert
With more than 20 years of strategic marketing experience, Johanna Weber most recently led Marketing for National Public Media (NPM), NPR's corporate sponsorship organization. In that role, she worked with brands to help them understand the power of audio to deliver their brand's story to engaged audiences across digital and terrestrial platforms. In her eight years at NPM, Weber grew the organization's B2B marketing efforts by developing new revenue streams and sponsorship opportunities; expanding owned, earned and paid media strategies; and establishing NPM as an industry thought leader. She was recognized as one of Ad Age's "40 under 40" list in 2019 for her work.