Jerri Helms

Vice President, Digital Marketing & Analytics
HarperCollins Publishing
Jerri Helms - HarperCollins

Jerri leads a Marketing Operations team that exists to come alongside publishing & marketing teams to provide strategic guidance on digital marketing efforts towards the achievement of business objectives. Some of those areas of support include: digital marketing & advertising strategy, analytics/KPI analysis, SEO strategy, meta data optimization, content marketing, e-commerce program development, eMail marketing, Amazon SEO, Amazon PPC and social media management.