With an extensive background in innovation, technique, and in-depth analytical skills, Jennifer brings experience in managing digital marketing strategy, analytics, and execution to capitalize on minimizing inefficiencies and implementing performance improvements. Highlights of her career include decreasing cost per acquisition efforts by 70% for a premier power chair company, surpassing projected goals for a new brand within the Stanley Black & Decker enterprise by almost 300% and driving optimization strategies that lead to a 77% decrease in overall cost per acquisition efforts.
