Jennifer Cawley has spent two decades helping transform organizations through brand purpose and reputation management. Her work as a senior communication strategist has helped brands connect consumer and business insights into scalable purpose strategies. These strategies range from launching communications for the first major-scale, U.S.-based protein blockchain initiative, to leading a rebrand to future-proof an iconic yet struggling non-profit brand. Jennifer excels at creative ideation and problem solving and has developed national award-winning strategies for consumer packaged goods, retail, restaurant, travel, lifestyle and non-profit clients. Jennifer is a contributor to the Purpose Advantage book series and leads purpose and sustainability workshops year-round.