Jeff Pundyk is Senior Vice President, Global Integrated Content Solutions, at The Economist Group. In his role there, he leads a team that includes journalists, researchers, editors, analysts, social media managers and creatives who produce and distribute thought leadership based on their proprietary research. Prior to joining The Economist Group, Jeff spent 10 years at McKinsey & Co., where he was publisher of The McKinsey Quarterly. Jeff started his career writing obituaries at a daily newspaper in New Jersey. After years as a reporter and editor there, he segued to B2B tech publishing, where he was the founding editor of TechWeb in the early ‘90s. In addition to his work with The Economist Group, Jeff is a regular columnist for CMO.com, where he writes about Digital Disruption.