Greg Stuart is the CEO of the Mobile Marketing Association (MMA), the leading global media trade group focused on the burgeoning mobile marketing industry. While Greg is an expert on mobile marketing, his background expands to include both the traditional and digital arenas. He was formerly the CEO of the Interactive Advertising Bureau (IAB) and with nearly three decades in marketing, Greg has worked across the media landscape including roles with Y&R, Sony Online Ventures, Cars.com, and Flycast Ad Network. Greg is also the author of "What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds".
