Director of Marketing Analytics and Consumer Engagement
Blue Cross Blue Shield NC
Greg Androney is the Director of Marketing Analytics and Consumer Engagement at Blue Cross Blue Shield NC, responsible for building and supporting engagement strategies across the enterprise to enhance the experience and improve the health of all members. Greg has spent 13 years at Blue Cross Blue Shield NC in various roles that include Information technology, business process, and most recently marketing. This multi-disciplinary background has enabled him to provide a holistic perspective and understanding of what it takes to create and maintain lasting engagement experiences.