Greg Androney is the Director of Marketing Analytics and Consumer Engagement
at Blue Cross Blue Shield NC, responsible for building and supporting
engagement strategies across the enterprise to enhance the experience and
improve the health of all members. Greg has spent 13 years at Blue Cross
Blue Shield NC in various roles that include Information technology,
business process, and most recently marketing. This multi-disciplinary
background has enabled him to provide a holistic perspective and
understanding of what it takes to create and maintain lasting engagement
experiences.
