A pioneer in the use of experimental design for marketing testing, Gordon Bell has shared innovations in direct, digital, retail, and multichannel testing and “front line” analytics with academic experts (Yale, Wharton, UT) and market leaders in retail, consumer goods, financial services, digital marketing, and media and publishing over the last two decades.
At the intersection of marketing strategy and advanced analytics – distilling Big Data down to the right data – Gordon works to leverage companies’ creativity and harness the “potential energy” of data to pinpoint new opportunities, refine statistical insights, increase customer engagement, and squeeze out greater marketing ROI.
