Frank Mulhern, PhD

Frank Mulhern, Ph.D. is the Al-Thani Professor of Integrated Marketing Communications and Associate Dean at the Medill School, Northwestern University. Professor Mulhern has published research papers on media technology, promotion marketing, the quantitative analysis of advertising effects and the integration of internal and external marketing communications. He is the co-author of the textbook, Marketing Communications: Integrated Theory, Strategy and Tactics.