Eric Yale

Eric is a Senior Consultant in Forrester‘s Marketing & Strategy Consulting practice based out of Cambridge, MA. In his current role Eric works with global brands (B2C & B2B) across various industries to help them drive profitable growth by leveraging digital marketing capabilities to better understand and serve today’s evolved customer. Prior to joining Forrester Eric worked at Accenture where he helped launch the firm’s Interactive business unit back in 2010 (now part of Accenture Digital). Before working in the digital marketing space Eric held previous positions with Raytheon and General Electric.