Dr. Francisco J. Conejo is a marketing instructor and researcher at the University of Colorado Denver. His research intersects psychology and branding, having been published in international outlets such as the Journal of Digital and Social Media Marketing, Journal of Place Branding
and Public Diplomacy, Journal of Sport and Tourism, Journal of Macromarketing, and the Journal of International Marketing Strategy, among others. He has taught digital marketing since the early 2000s. Before going into academia, he worked extensively in industry, marketing consumer products and services across a variety of categories.
