Dayna joined NEA in 2012 and focuses on investments in both business and consumer services. Specific areas if interest include SaaS, vertically integrated eCommerce, media, financial technology and on demand consumer services. She is an early stage investor and works with several companies in NEA’s seed investment program. She is a Director of APX Labs, OnShape Technolgies, and Framebridge. Dayna also founded the NEA Studio in 2013 where entrepreneurs with non traditional backgrounds, such as design, work in residence with NEA. She actively advises startups pre-funding and has served as an entrepreneur-in-residence at Harvard Business School. Dayna was previously at North Bridge Venture Partners. Before her investment career, Dayna spent many years as a product designer.