Cristal Brawley

Senior Content Strategist
Wells Fargo
A content strategist since the age of 12, Cristal Brawley has spent the last four decades advocating for healthy grammar and nutritious communication. From her fiction-writing childhood to her award-winning career in journalism and digital user-centered design, she stands strong in her belief that useful, relevant content is a virtue. She now works as a senior content strategist at Wells Fargo, where she specializes in digital content strategy for the company’s public website, as well as personalization, gamification, and the value of using personas in design-thinking methodology.