Collin is an analyst on the B2C marketing team. His research focuses on current and future trends in search and discovery marketing. He helps Forrester clients understand how consumers find brands and information and what strategies and technologies marketers can leverage to make themselves discoverable. His research topics include strategies and best practices for Amazon advertising, voice search, search engine optimization (SEO), and paid search advertising. Collin’s research and analysis is frequently cited in publications such as Search Engine Land, Digiday, MediaPost, The Drum, and The Wall Street Journal. Prior to Forrester, Collin was a data analyst in financial risk management at GE Capital.