Chris Goward

Founder & CEO
Chris-Goward When companies like HP, Microsoft, The Motley Fool and Dollar Shave Club want to improve their digital experiences and drive more growth, they call Chris Goward. Chris founded Widerfunnel in 2007 with the belief that a combination of creativity and scientific rigor gets the best results. He is the brain behind the popular LIFT Model®, Infinity Experimentation Process®, and PIE® framework, wrote the bestselling book, You Should Test That!, and has spoken at 300+ events globally. You can listen to his podcast at