Chad Sanderson is a Digital Optimization, Testing, and Personalization specialist focused on the strategy, design, implementation, and analysis of winning experiments. Chad is a passionate believer in the power of data, combining deep actionable insights with UX and Content strategy to create better websites and mobile apps. Chad has the ability to explain the power of optimization on any level, to the statistics minded data scientist to the company's most important stakeholders, and can create the necessary processes to imbue the company culture with an optimizer's mindset.
