Celinda Farias Appleby, is also known as Celly. She is the Director of Global Talent Attraction at Visa and passionate about employer branding. Diversity and inclusivity are major principles that guide her work in designing human-centered, talent attraction strategies. At the start of her career, Celly recruited in an agency setting, quickly falling in love with matchmaking and helping others make successful career moves. As a natural storyteller, she has thrived in Global Talent Acquisition departments at Fortune 100 companies, creating innovative digital strategies for industry leading brands including Visa, Nike, Oracle, and HP. Celly is a self-described “pop culture aficionado” who loves designing and creating transformative experiences, founded on inclusive principles, that help Fortune 100 companies attract diverse talent. In addition to her executive career, Celinda serves on several advisory boards aligned to advancing the future of work. She is an avid sneakerhead who resides in Portland, Oregon with her twin boys Corey and Brady.