Brian Aitken

As head of JPL’s paid media and analytics practice, Brian defines how the agency approaches digital advertising, econometrics, and results-driven reporting for brands such as Quest Diagnostics and The Hershey Company. Before joining JPL in early 2018, Brian was Vice President of Social Strategy at Assembly, AdAge’s Media Agency of the Year, where he led the paid social teams in NYC, Detroit, Austin and Los Angeles for E*Trade, 20th Century FOX and BBC America. Previously, Brian helped lead the Adobe account at Edelman Digital in San Francisco and then went on to help build Ketchum’s paid media practice for clients Hewlett-Packard and MasterCard.