With experience building dozens of cross-channel marketing strategies and countless high-performing campaigns, Bill’s secret is simple: never stop looking for “edge” that will help you shatter your marketing metrics. Bill’s career has been equally split between setting strategy in-house, and being a trusted adviser to marketing and sales leaders from the agency side. In his current role at Act-On, Bill spends most of his time building effective go-to-market strategies, creating compelling messaging & content, and working closely with sales to drive revenue.
